Strategy & Communications · Tairāwhiti

Communications that cut through, without the agency overhead.

I help organisations strengthen their communication methodologies. Senior strategy and hands-on delivery, with a calm approach and a strong focus on getting things done.

Who I work with

Organisations with complex, evolving communications needs.

You’re doing meaningful work, but communications is getting harder to keep on top of. Maybe you’re juggling several audiences and channels, working with limited in-house capacity, or trying to balance quality with cut-through.

  • Multiple audiences and channels to serve
  • Limited in-house communications capacity
  • Trying to balance quality with cut-through

What I offer

What working together can look like

Strategy

Clarity before activity, so effort is focused where it matters most. A review of your current strategy, channels, content and messaging, with the gaps, duplication and priorities made clear. The output is a practical plan to guide future delivery.

Delivery

Hands-on support to consistently execute agreed communications work. Content creation across social, web and newsletters, plus editing, scheduling and publishing, all at a delivery rhythm aligned to your team's capacity and agreed timeframes.

Promotions

Enabling and establishing paid promotion capability: configuring accounts and access, guiding audience targeting, budget and channel selection, and boosting both campaign and business-as-usual content. A solid foundation for effective promotion.

Development

Strengthening internal capability so you rely less on outside support over time. Practical systems, templates and workflows, coaching for the people responsible for communications, and documentation that keeps things consistent as you grow.

Why work with me

Senior experience, a calm approach, and a bias to delivery.

Over 13 years’ senior communications experience across the public and private sectors, in a diverse range of industries. Comfortable supporting both strategy and delivery, and known for staying calm and keeping things moving.

13+

years of senior communications experience

2

public & private sectors, many industries

4

ways to engage, from strategy to coaching

1:1

a single, senior point of contact throughout

How it works

A simple way to start

A free chat

We talk through what you're working on and where communications is stretched. No pitch, just a clear sense of whether I can help.

A clear plan

A focused review and a practical plan: what to prioritise, what to stop, and how to make the most of the capacity you have.

Steady delivery

Hands-on delivery and promotion structured around agreed outputs and timeframes, building your team's capability as we go.

Let’s talk about your communications.

If you’re stretched, unsure where to focus, or just want a steady pair of hands, get in touch for a free, no-obligation chat.

kiaora@eruwest.comTairāwhiti · Gisborne